Time
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Overall Schedule
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Conference Room Schedule
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8:00 AM
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9:00 AM
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09:30 AM Registration and Expo Open
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10:00 AM
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09:50 AM Introduction by Conference Chair
Michael Caselli, Lyceum Publishing
10:00 AM Legal Update: A Review of the Gaming Legislation in Europe
A panel of Europe's most knowledgeable attorneys discuss the changing legal climate and what this means for both affiliates and operators. This session will present and discuss opportunities - what should you do, know and avoid...
Panelists:
- Peter Wilson, Memery Crystal LLP
- Tom Lippiett, Berwin Leighton Paisner
- Hilary Stewart-Jones, Berwin Leighton Paisner
- Jason Chess, Wiggin LLP
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11:00 AM
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11:00 AM Coffee Break
Make sure you visit the Tea & Bingo Coffee Bar on the mezzanine level
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11:30 AM Social Marketing 101
93% of social media users believe a company should have a presence in social media - so, what are you doing? and are you doing it right? Social marketing expert, Andrew Girdword from award-winning agency, Bigmouthmedia will explain all by addressing the following controversial points:
- Are affiliates who spend a lot of time on social media campaigns drinking from a poison chalice or the holy grail?
- Are there any extra legal challenges?
- Does Google care about affiliates in the social media and real time spaces?
- What about Facebook?
- Will we continue to see a crackdown against lead gen in social media sites?
- Has the wonder of widgets been and gone?
Speaker: Andrew Girdwood, Bigmouthmedia
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12:00 PM
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12:15 PM Demon SEO Panel
Discover what you really need to know about SEO with this advanced session. This must-attend panel session sees SEO giants share their expert knowledge, answer your questions and debate the latest techniques and strategies.
Panelists:
- Bob Rains, Let's Make It Awesome
- David Naylor, Bronco Internet
- Ziv Descalu, Oron Online
- Frank Watson, Kangamurra Media
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13:00 PM
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13:00 AM Networking Lunch
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13:45 PM Hunting for that Golden Link
Proper Link Building has never been more important than in 2010. While back in the good old days it was easy to just go and buy some "strong" (i.e. very green) links off the shelf from some automated inventory link broker, this is not an effective strategy anymore. This panel discusses up-to-date strategies for hunting for "that golden link", tracking down what your competition might be doing and the critera to look at when evaluating links.
Panelists:
- Marcus Tandler, Mediadonis
- Ralph Tegtmeier, Fantomaster
- Christoph Cemper, Cemper.com
- Sebastian Wenzel, Text-Link-Ads
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14:00 PM
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14:30 PM Strategies to Earn More from your Affiliate Paid Search Campaign
This session is for you if you use Paid Search, want to increase your profits, and are eager to learn practical tips to boost your income from your activity. Includes tips on; keyword strategy, managing large scale campaigns, automation, reducing labour time on your campaign and critically decreasing cost whilst increasing conversion and ROI.
Speaker: Sri Sharma, NetMediaPlanet
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15:00 PM
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15:00 PM ASOP First Round Begins
FREE Bar and Networking in the Exhibition Hall
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15:15 PM KEYNOTE PRESENTATION: Bing - The New Search Experience
Since its launch in June 2009, Bing has established itself as the UK’s best converting search engine. Come and understand the opportunities offered by Microsoft’s new search experience and search trends for the Online Gaming Industry.
Speakers:
- Cedric Chambaz, Microsoft Advertising
- Adam Goodman, Microsoft Advertising
15:45 PM Inside the Player Mind
What do players want? Some of us tend to forget that this industry revolves around players needs and wants. Forget about the money - forget about the bonuses - let's hear what is important to players straight from the players' mouths.
Panelists:
- Max Drayman, Casinomeister
- Vinylweatherman
- Thelawnet
- Slotster
- Chaired by Bryan Bailey, Casinomeister
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16:00 PM
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16:30 PM Entertaining The Player: How Online Games Content Has Evolved
The number of online gaming sites is growing all the time, players' expectations are higher, they expect to be entertained with more compelling, more exciting games. The challenge for the software provider is to provide the right games content to enable gaming operators to attract and retain players for longer as Rob Wheeler from the World’s biggest online bingo provider, will explain.
Speaker: Rob Wheeler, VirtueFusion
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17:00 PM
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18:00 PM
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18:00 PM Exhibition Closes
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18:00 - 21:00 PM BingoPort Players' Choice Awards
The BingoPort Players’ Choice Awards are set to be a fantastic evening of entertainment with the best of the Bingo Industry in attendance. There’ll be complimentary food and drinks on offer as well as a welcome cocktail served on arrival, and the best bit is...it’s free for all iGB attendees, so RSVP now!
The Awards will be held in the Dickens Room at the Official LAC Hotel - Grange St Paul's, so be sure to mark it in your calendar of must-do social events at this year’s London Affiliate Conference.
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19:00 PM
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20:00 PM
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21:00 PM
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888.com Sponsored Networking Party
The infamous 888 sponsored party is back! To be held at Parker McMillan, known for its cool underground club and series of interlinked Victorian vaults and bars, come and enjoy a sophisticated evening and 888’s famed hospitality! The finer details are top secret, but all we can say is…get excited about 888’s new look!
VENUE: Parker McMillan, 47 Chiswell Street, London, EC1Y 4SB
Click here for map
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22:00 PM
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23:00 PM
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